The Effects of Market Orientation on Performance in TPL

Shao Bingjia    Liu Xiaohong

(College of Economics and Business Administration, Chongqing University, P.R.China 400030)

Abstract: The level of market orientation and its effects on the performance in third party logistic companies has been made by empirical study. Based on the content construct of market orientation made by Narver and Slater，factor analysis and regression analysis have been adopted to analyses the individual components of market orientation and their effects on performance. It finds that customer orientation and inter-functional coordination contribute remarkably to the performance of third party logistics, the effect of competitor orientation is not notable. The implication of market orientation is useful for Chinese the party logistic companies, but it must fit with Chinese characteristics.